KRITHIKA CHALLANI

A modern silver jewellery brand founded by Krithika Challani,ARCKZ blends timeless craftmanship with contemporary elegance.The collection includes temple jewellery, deeps naks,CZ diamond jewellery ,jadao,Victorian styles, oxidised silver, and handcrafted statement frames designed for today’s woman.

Recognized for creativity, entrepreneurship, and building a strong identity in fashion and jewellery through digital branding , storytelling, and modern luxury retail.

Born into a family with a rich jewellery legacy since 1932, krithika carries forward generations of craftmanship,trust, and design excellence. Her journey combines heritage jewellery values with a fresh digital – first luxury vision. since 2013 , Her Husband GOUTHAM CHALLANI has also been actively involved in jewellery industry through CHALLANI JEWLLERY MART, further strengthening  the familiy’s strong connection to find jewellery ,craftmanship, and business excellence.

Built a strong foundation in business management,finance,communication,and entrepreneurship.This academic journey shaped Krithika Challani’s understanding of customer experience,brand positioning, and strategic business growth.

Devloped expertise in fashion aesthetics,styling,creativity,design concepts, and trend forecasting. This phase strengthened her passion for jewllery, luxury styling,and visual storytelling through fashion.